Bunjie Baby Wipes Packaging Refresh

At the end of 2025, Bunjie’s Probiotic Baby Wipes were reformulated and the packaging redesigned to reflect the evolution of the product while retaining strong recognition of the existing pack. I took the creative lead, building on the distinctive look of Bunjie’s cult-favourite wipes to create stronger shelf presence and subtly signal that something had changed. I introduced higher-vibrancy colours aligned with Bunjie’s skincare range, colour-blocked the sides for greater impact, and simplified the front of pack to give key product benefits more prominence.

I then translated the refreshed design across the wider wipes portfolio, adapting it across variants and formats while maintaining clear product differentiation. For the wipes pouches and retail bundles, I developed a more playful direction that celebrated the variety of pouch colours through bold colour blocking, evolving this into a fun, gifting-led approach for the bundles. The result was a cohesive wipes portfolio with distinct personalities across formats, from everyday essentials to colourful, giftable bundles.