Bunjie Brand Guidelines & UI Design System

I developed Bunjie’s brand guidelines to define how the brand looks, sounds and feels across every touchpoint, creating a clear and consistent framework for internal teams and external partners. The guidelines bring together brand foundations, visual identity, tone of voice and practical applications to ensure a cohesive brand experience.

Building on this foundation, I developed a mobile-first UI design system to address inconsistencies across Bunjie’s existing website and create a more accessible, elevated digital experience. A refreshed colour palette, considered typography and a suite of responsive, reusable components established greater consistency across devices and a scalable foundation for the brand’s digital evolution.