Rich Moisturising Cream Launch

At Bunjie, I’ve worked across product launches, seasonal campaigns and promotional creative, taking campaigns from the initial idea through to creative direction, production and final rollout. For the launch of Bunjie’s Rich Moisturising Cream, I developed the concept around the idea of being “a little bit extra” — a playful way to communicate the richer, more intensive moisturising benefits of the new cream compared with Bunjie’s existing lotion. I developed the visual direction, art directed the shoot and shaped the campaign across social and digital, creating a warm, tactile and indulgent visual world that brought the product benefits to life.

Alongside product launches, I’ve developed a range of seasonal and promotional campaigns, including subscription offers, product promotions and Bunjie’s sixth birthday. Each campaign started with a distinct visual idea designed to give the communication its own personality, before being translated across social, EDMs and promotional touchpoints. The result is a flexible campaign system that keeps the work feeling fresh and engaging while maintaining a consistent and recognisable Bunjie brand.